Later
Visual social marketing and scheduling for brands and creators
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Later is the cheaper entry point at $18.75 per month, against $42 for Loomly.
- Later supports 8 of the 16 networks tracked here. Loomly supports 9.
- Only Later supports Snapchat.
- Only Loomly supports X and Google Business.
- Neither documents a public API.
- Both target small business and teams.
- Later also leans toward creators.
- Loomly also leans toward agencies.
- On G2, Later rates 4.5 from 308 reviews and Loomly rates 4.6 from 180 reviews.
Side by side
| Later | Loomly | |
|---|---|---|
| Starting price | $18.75/mo | $42/mo |
| Free plan | No | No |
| Free trial | 14 days | 15 days |
| Networks | 8 of 16 | 9 of 16 |
| Public API | Not published | Not published |
| MCP server | Not documented | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Creators, Small business, Teams | Agencies, Small business, Teams |
| G2 rating | 4.5 (308) | 4.6 (180) |
| Founded | 2014 | 2016 |
| Headquarters | Not published | Los Angeles, United States |
Network support
| Network | Later | Loomly |
|---|---|---|
| X (Twitter) | No | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | No |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | No | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | Yes | No |
| Tumblr | No | No |
Features
| Feature | Later | Loomly |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Not advertised |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Later
| Starter | $18.75/mo | One social set and core planning and scheduling |
| Growth | $37.50/mo | More social sets, collaboration, analytics, and publishing |
| Advanced | $82.50/mo | Advanced team and analytics capabilities |
Loomly
| Base | $42/mo | Core calendar, publishing, and collaboration |
| Standard | $80/mo | More users, accounts, and workflows |
| Advanced | $175/mo | Advanced collaboration and analytics |
Strengths and limits
Later strengths
- Strong visual planner
- Link-in-bio tools
- Broad visual-network support
Later limits
- Some plans limit posts or profiles
- Visual-first workflow may not fit every team
Loomly strengths
- Clear content calendar
- Approval workflow
- Team collaboration
Loomly limits
- Higher tiers needed for larger teams
- Pricing scales by social accounts
Later vs Loomly questions
Is Later cheaper than Loomly?
Later has no free plan. Paid plans start at $18.75 per month. Loomly has no free plan. Paid plans start at $42 per month.
Which supports more social networks, Later or Loomly?
Later supports LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Snapchat. Loomly supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business.
Does Later or Loomly have an API?
Neither tool documents a public API.
Can an AI agent use Later or Loomly?
Neither documents an MCP server. Hey Tasky is built for agent-operated scheduling with a human review step, and is in early access.
Keep comparing
Later alternativesranked list Loomly alternativesranked list Agorapulse vs Later$79/mo vs $18.75/moBuffer vs Later$6/mo vs $18.75/moHootsuite vs Later$99/mo vs $18.75/moLater vs Metricool$18.75/mo vs $22/moLater vs Planable$18.75/mo vs $33/moLater vs Postiz$18.75/mo vs $29/moLater vs Publer$18.75/mo vs $5/moLater vs Sendible$18.75/mo vs $29/mo