Later
Visual social marketing and scheduling for brands and creators
Head to head, verified 2026-09-03
Later vs Metricool
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Later is the cheaper entry point at $18.75 per month, against $22 for Metricool.
- Metricool has a free plan. Later does not.
- Later supports 8 of the 16 networks tracked here. Metricool supports 10.
- Only Later supports Snapchat.
- Only Metricool supports X, Bluesky and Google Business.
- Only Metricool offers a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target creators and small business.
- Later also leans toward teams.
- Metricool also leans toward agencies.
- On G2, Later rates 4.5 from 308 reviews and Metricool rates 4.5 from 167 reviews.
Side by side
| Later | Metricool | |
|---|---|---|
| Starting price | $18.75/mo | $22/mo |
| Free plan | No | Yes |
| Free trial | 14 days | Not listed |
| Networks | 8 of 16 | 10 of 16 |
| Public API | Not published | Yes |
| MCP server | Not documented | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Creators, Small business, Teams | Agencies, Creators, Small business |
| G2 rating | 4.5 (308) | 4.5 (167) |
| Founded | 2014 | 2015 |
| Headquarters | Not published | Madrid, Spain |
Network support
| Network | Later | Metricool |
|---|---|---|
| X (Twitter) | No | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | No | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | Yes | No |
| Tumblr | No | No |
Features
| Feature | Later | Metricool |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Later
| Starter | $18.75/mo | One social set and core planning and scheduling |
| Growth | $37.50/mo | More social sets, collaboration, analytics, and publishing |
| Advanced | $82.50/mo | Advanced team and analytics capabilities |
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Strengths and limits
Later strengths
- Strong visual planner
- Link-in-bio tools
- Broad visual-network support
Later limits
- Some plans limit posts or profiles
- Visual-first workflow may not fit every team
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Later vs Metricool questions
Is Later cheaper than Metricool?
Later has no free plan. Paid plans start at $18.75 per month. Metricool has a free plan. Paid plans start at $22 per month.
Which supports more social networks, Later or Metricool?
Later supports LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Snapchat. Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business.
Does Later or Metricool have an API?
Metricool has a documented public API. Later does not document one.
Can an AI agent use Later or Metricool?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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