Hey Tasky/Tools/Metricool
Tool profile, verified 2026-09-03

Metricool

Social media analytics, planning, and reporting

Metricool combines social scheduling, analytics, reporting, and advertising measurement. It is used by creators, brands, agencies, and marketers.

Networks Metricool can publish to

10 of the 16 networks tracked in this directory. Click a supported network to compare every tool that publishes to it.

Features

Checked against the vendor's own feature pages. A grey item means the vendor does not advertise it, not that it is impossible.

SchedulingVisual calendarAnalyticsUnified inboxAI writingApproval workflowBulk uploadRSS automationLink in bioMobile appWhite labelTeam collaboration

Metricool pricing

Metricool has a free plan. Paid plans start at $22 per month. Free plan available. Paid starting price is the monthly-equivalent entry price; billing basis and limits vary by brand count.

PlanPriceIncludes
Free Free Limited brands, planning, and analytics
Starter $22/mo More brands, scheduling, analytics, and reports
Advanced $54/mo More brands and advanced capabilities

Source: https://metricool.com/pricing/, verified 2026-09-03. Compare all tools on the pricing page.

Strengths and limits

Strengths

  • Strong analytics
  • Free tier
  • Reporting for agencies

Limits

  • Advanced analytics are tier-dependent
  • Brand limits vary by plan

Closest alternatives to Metricool

Ranked by overlap in audience and networks.

All Metricool alternatives

01Publer

Social media scheduling, collaboration, and analytics

Cheaper entry at $5 per month against $22. Adds Mastodon and Telegram. Also built for agencies, creators and small business.

$5/mo Free plan API MCP 12 networks

02Simplified

AI design, writing, and social scheduling suite

Free to start; Metricool starts at $22 per month. Adds Mastodon, Reddit, Telegram and Snapchat. Also built for agencies, creators and small business.

Free Free plan API MCP 14 networks

03Buffer

Social media publishing, analytics, and engagement for busy teams

Cheaper entry at $6 per month against $22. Adds Mastodon. Also built for creators and small business.

$6/mo Free plan API MCP 11 networks

04Postiz

Open-source social scheduling with AI-agent support

Adds Mastodon, Reddit, Telegram and Discord. Open source and self hostable. Also built for agencies and creators.

$29/mo Free plan API MCP Open source 14 networks

Metricool questions

How much does Metricool cost?

Metricool has a free plan. Paid plans start at $22 per month.

Does Metricool have a free plan?

Yes. Metricool offers a free plan. Free plan available. Paid starting price is the monthly-equivalent entry price; billing basis and limits vary by brand count.

Which social networks does Metricool support?

Metricool supports X (Twitter), LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business Profile.

Does Metricool have an API?

Yes. Metricool documents a public API at https://help.metricool.com/.

What are the best alternatives to Metricool?

Based on audience and network overlap: Publer, Simplified and Buffer. See the full Metricool alternatives page.

Sources checked 2026-09-03: