Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Publer
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Publer is the cheaper entry point at $5 per month, against $22 for Metricool.
- Both have a free plan.
- Metricool supports 10 of the 16 networks tracked here. Publer supports 12.
- Only Publer supports Mastodon and Telegram.
- Both offer a documented public API.
- Metricool and Publer ship an MCP server so AI agents can operate the scheduler directly.
- Both target agencies, creators and small business.
- On G2, Metricool rates 4.5 from 167 reviews and Publer rates 4.7 from 486 reviews.
Side by side
| Metricool | Publer | |
|---|---|---|
| Starting price | $22/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Not listed | 14 days |
| Networks | 10 of 16 | 12 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Creators, Small business |
| G2 rating | 4.5 (167) | 4.7 (486) |
| Founded | 2015 | 2012 |
| Headquarters | Madrid, Spain | Tirana, Albania |
Network support
| Network | Metricool | Publer |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | Yes |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Publer |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Publer
| Free | Free | Up to three social accounts and limited scheduling |
| Professional | $5/mo | Unlimited scheduling and all supported networks |
| Business | $10/mo | AI, analytics, reports, and team collaboration |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Publer strengths
- Low entry price
- Broad network support
- Bulk scheduling
Publer limits
- Extra accounts increase cost
- Advanced reporting is plan-dependent
Metricool vs Publer questions
Is Metricool cheaper than Publer?
Metricool has a free plan. Paid plans start at $22 per month. Publer has a free plan. Paid plans start at $5 per month.
Which supports more social networks, Metricool or Publer?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Publer supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest, Google Business and Telegram.
Does Metricool or Publer have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Publer: https://docs.publer.io/.
Can an AI agent use Metricool or Publer?
Metricool and Publer documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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