Hootsuite
Social media marketing and management in one platform
Head to head, verified 2026-09-03
Hootsuite vs Metricool
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $99 for Hootsuite.
- Metricool has a free plan. Hootsuite does not.
- Hootsuite supports 10 of the 16 networks tracked here. Metricool supports 10.
- Their network lists are identical.
- Both offer a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Hootsuite also leans toward enterprise and teams.
- Metricool also leans toward creators and small business.
- On G2, Hootsuite rates 4.2 from 5937 reviews and Metricool rates 4.5 from 167 reviews.
Side by side
| Hootsuite | Metricool | |
|---|---|---|
| Starting price | $99/mo | $22/mo |
| Free plan | No | Yes |
| Free trial | 14 days | Not listed |
| Networks | 10 of 16 | 10 of 16 |
| Public API | Yes | Yes |
| MCP server | Not documented | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Enterprise, Teams | Agencies, Creators, Small business |
| G2 rating | 4.2 (5937) | 4.5 (167) |
| Founded | 2008 | 2015 |
| Headquarters | Vancouver, Canada | Madrid, Spain |
Network support
| Network | Hootsuite | Metricool |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Hootsuite | Metricool |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Hootsuite
| Standard | $99/mo | Up to 10 social accounts; scheduling, analytics, inbox, and AI writing |
| Professional | $199/mo | Unlimited social accounts and advanced reporting |
| Advanced | $399/mo | Approval workflows, collaboration, and advanced inbox |
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Strengths and limits
Hootsuite strengths
- Broad management suite
- Strong listening and inbox
- Large integration ecosystem
Hootsuite limits
- Expensive per user
- Advanced workflows require higher tiers
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Hootsuite vs Metricool questions
Is Hootsuite cheaper than Metricool?
Hootsuite has no free plan. Paid plans start at $99 per month. Metricool has a free plan. Paid plans start at $22 per month.
Which supports more social networks, Hootsuite or Metricool?
Hootsuite supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business.
Does Hootsuite or Metricool have an API?
Both publish API documentation. Hootsuite: https://developer.hootsuite.com/. Metricool: https://help.metricool.com/.
Can an AI agent use Hootsuite or Metricool?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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