Hootsuite
Social media marketing and management in one platform
Head to head, verified 2026-09-03
Hootsuite vs Publer
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Publer is the cheaper entry point at $5 per month, against $99 for Hootsuite.
- Publer has a free plan. Hootsuite does not.
- Hootsuite supports 10 of the 16 networks tracked here. Publer supports 12.
- Only Publer supports Mastodon and Telegram.
- Both offer a documented public API.
- Publer ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Hootsuite also leans toward enterprise and teams.
- Publer also leans toward creators and small business.
- On G2, Hootsuite rates 4.2 from 5937 reviews and Publer rates 4.7 from 486 reviews.
Side by side
| Hootsuite | Publer | |
|---|---|---|
| Starting price | $99/mo | $5/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Networks | 10 of 16 | 12 of 16 |
| Public API | Yes | Yes |
| MCP server | Not documented | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Enterprise, Teams | Agencies, Creators, Small business |
| G2 rating | 4.2 (5937) | 4.7 (486) |
| Founded | 2008 | 2012 |
| Headquarters | Vancouver, Canada | Tirana, Albania |
Network support
| Network | Hootsuite | Publer |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | Yes |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Hootsuite | Publer |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Hootsuite
| Standard | $99/mo | Up to 10 social accounts; scheduling, analytics, inbox, and AI writing |
| Professional | $199/mo | Unlimited social accounts and advanced reporting |
| Advanced | $399/mo | Approval workflows, collaboration, and advanced inbox |
Publer
| Free | Free | Up to three social accounts and limited scheduling |
| Professional | $5/mo | Unlimited scheduling and all supported networks |
| Business | $10/mo | AI, analytics, reports, and team collaboration |
Strengths and limits
Hootsuite strengths
- Broad management suite
- Strong listening and inbox
- Large integration ecosystem
Hootsuite limits
- Expensive per user
- Advanced workflows require higher tiers
Publer strengths
- Low entry price
- Broad network support
- Bulk scheduling
Publer limits
- Extra accounts increase cost
- Advanced reporting is plan-dependent
Hootsuite vs Publer questions
Is Hootsuite cheaper than Publer?
Hootsuite has no free plan. Paid plans start at $99 per month. Publer has a free plan. Paid plans start at $5 per month.
Which supports more social networks, Hootsuite or Publer?
Hootsuite supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Publer supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest, Google Business and Telegram.
Does Hootsuite or Publer have an API?
Both publish API documentation. Hootsuite: https://developer.hootsuite.com/. Publer: https://docs.publer.io/.
Can an AI agent use Hootsuite or Publer?
Publer documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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