Hootsuite
Social media marketing and management in one platform
Head to head, verified 2026-09-03
Hootsuite vs Sendible
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Sendible is the cheaper entry point at $29 per month, against $99 for Hootsuite.
- Hootsuite supports 10 of the 16 networks tracked here. Sendible supports 9.
- Only Hootsuite supports Bluesky.
- Both offer a documented public API.
- Both target agencies and teams.
- Hootsuite also leans toward enterprise.
- On G2, Hootsuite rates 4.2 from 5937 reviews and Sendible rates 4.5 from 886 reviews.
Side by side
| Hootsuite | Sendible | |
|---|---|---|
| Starting price | $99/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Networks | 10 of 16 | 9 of 16 |
| Public API | Yes | Yes |
| MCP server | Not documented | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Enterprise, Teams | Agencies, Teams |
| G2 rating | 4.2 (5937) | 4.5 (886) |
| Founded | 2008 | 2009 |
| Headquarters | Vancouver, Canada | Not published |
Network support
| Network | Hootsuite | Sendible |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Hootsuite | Sendible |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Hootsuite
| Standard | $99/mo | Up to 10 social accounts; scheduling, analytics, inbox, and AI writing |
| Professional | $199/mo | Unlimited social accounts and advanced reporting |
| Advanced | $399/mo | Approval workflows, collaboration, and advanced inbox |
Sendible
| Creator | $29/mo | Core publishing and monitoring for one user |
| Traction | $89/mo | More users, profiles, and collaboration |
| White Label | $240/mo | Agency publishing and reporting |
Strengths and limits
Hootsuite strengths
- Broad management suite
- Strong listening and inbox
- Large integration ecosystem
Hootsuite limits
- Expensive per user
- Advanced workflows require higher tiers
Sendible strengths
- Agency reporting
- White-label options
- RSS automation
Sendible limits
- Agency-oriented pricing
- Some features require higher tiers
Hootsuite vs Sendible questions
Is Hootsuite cheaper than Sendible?
Hootsuite has no free plan. Paid plans start at $99 per month. Sendible has no free plan. Paid plans start at $29 per month.
Which supports more social networks, Hootsuite or Sendible?
Hootsuite supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Sendible supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business.
Does Hootsuite or Sendible have an API?
Both publish API documentation. Hootsuite: https://developer.hootsuite.com/. Sendible: see website.
Can an AI agent use Hootsuite or Sendible?
Neither documents an MCP server. Hey Tasky is built for agent-operated scheduling with a human review step, and is in early access.
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