Loomly
Social media calendar and collaboration platform
Head to head, verified 2026-09-03
Loomly vs Metricool
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $42 for Loomly.
- Metricool has a free plan. Loomly does not.
- Loomly supports 9 of the 16 networks tracked here. Metricool supports 10.
- Only Metricool supports Bluesky.
- Only Metricool offers a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies and small business.
- Loomly also leans toward teams.
- Metricool also leans toward creators.
- On G2, Loomly rates 4.6 from 180 reviews and Metricool rates 4.5 from 167 reviews.
Side by side
| Loomly | Metricool | |
|---|---|---|
| Starting price | $42/mo | $22/mo |
| Free plan | No | Yes |
| Free trial | 15 days | Not listed |
| Networks | 9 of 16 | 10 of 16 |
| Public API | Not published | Yes |
| MCP server | Not documented | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Small business, Teams | Agencies, Creators, Small business |
| G2 rating | 4.6 (180) | 4.5 (167) |
| Founded | 2016 | 2015 |
| Headquarters | Los Angeles, United States | Madrid, Spain |
Network support
| Network | Loomly | Metricool |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Loomly | Metricool |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Not advertised | Yes |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Loomly
| Base | $42/mo | Core calendar, publishing, and collaboration |
| Standard | $80/mo | More users, accounts, and workflows |
| Advanced | $175/mo | Advanced collaboration and analytics |
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Strengths and limits
Loomly strengths
- Clear content calendar
- Approval workflow
- Team collaboration
Loomly limits
- Higher tiers needed for larger teams
- Pricing scales by social accounts
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Loomly vs Metricool questions
Is Loomly cheaper than Metricool?
Loomly has no free plan. Paid plans start at $42 per month. Metricool has a free plan. Paid plans start at $22 per month.
Which supports more social networks, Loomly or Metricool?
Loomly supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business. Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business.
Does Loomly or Metricool have an API?
Metricool has a documented public API. Loomly does not document one.
Can an AI agent use Loomly or Metricool?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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