Buffer
Social media publishing, analytics, and engagement for busy teams
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Buffer is the cheaper entry point at $6 per month, against $42 for Loomly.
- Buffer has a free plan. Loomly does not.
- Buffer supports 11 of the 16 networks tracked here. Loomly supports 9.
- Only Buffer supports Bluesky and Mastodon.
- Only Buffer offers a documented public API.
- Buffer ships an MCP server so AI agents can operate the scheduler directly.
- Both target small business.
- Buffer also leans toward creators.
- Loomly also leans toward agencies and teams.
- On G2, Buffer rates 4.3 from 1010 reviews and Loomly rates 4.6 from 180 reviews.
Side by side
| Buffer | Loomly | |
|---|---|---|
| Starting price | $6/mo | $42/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 15 days |
| Networks | 11 of 16 | 9 of 16 |
| Public API | Yes | Not published |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Creators, Small business | Agencies, Small business, Teams |
| G2 rating | 4.3 (1010) | 4.6 (180) |
| Founded | 2010 | 2016 |
| Headquarters | Not published | Los Angeles, United States |
Network support
| Network | Buffer | Loomly |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Buffer | Loomly |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Not advertised |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Buffer
| Free | Free | Publishing and basic tools; limited channels |
| Essentials | $6/mo | Publishing and analytics, priced per channel |
| Team | $12/mo | Team collaboration and publishing, priced per channel |
Loomly
| Base | $42/mo | Core calendar, publishing, and collaboration |
| Standard | $80/mo | More users, accounts, and workflows |
| Advanced | $175/mo | Advanced collaboration and analytics |
Strengths and limits
Buffer strengths
- Simple publishing workflow
- Free plan
- Per-channel scaling
Buffer limits
- Per-channel pricing
- Advanced features require higher tiers
Loomly strengths
- Clear content calendar
- Approval workflow
- Team collaboration
Loomly limits
- Higher tiers needed for larger teams
- Pricing scales by social accounts
Buffer vs Loomly questions
Is Buffer cheaper than Loomly?
Buffer has a free plan. Paid plans start at $6 per month. Loomly has no free plan. Paid plans start at $42 per month.
Which supports more social networks, Buffer or Loomly?
Buffer supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest and Google Business. Loomly supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business.
Does Buffer or Loomly have an API?
Buffer has a documented public API. Loomly does not document one.
Can an AI agent use Buffer or Loomly?
Buffer documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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