Tool profile, verified 2026-09-03

Buffer

Social media publishing, analytics, and engagement for busy teams

Buffer is a social publishing, analytics, engagement, and AI assistant platform. It is aimed at busy individuals, creators, and small teams managing multiple channels.

Networks Buffer can publish to

11 of the 16 networks tracked in this directory. Click a supported network to compare every tool that publishes to it.

Features

Checked against the vendor's own feature pages. A grey item means the vendor does not advertise it, not that it is impossible.

SchedulingVisual calendarAnalyticsUnified inboxAI writingApproval workflowBulk uploadRSS automationLink in bioMobile appWhite labelTeam collaboration

Buffer pricing

Buffer has a free plan. Paid plans start at $6 per month. 14-day free trial. Monthly-billing entry prices shown; paid plans are priced per channel. Annual billing is lower.

PlanPriceIncludes
Free Free Publishing and basic tools; limited channels
Essentials $6/mo Publishing and analytics, priced per channel
Team $12/mo Team collaboration and publishing, priced per channel

Source: https://buffer.com/pricing, verified 2026-09-03. Compare all tools on the pricing page.

Strengths and limits

Strengths

  • Simple publishing workflow
  • Free plan
  • Per-channel scaling

Limits

  • Per-channel pricing
  • Advanced features require higher tiers

Closest alternatives to Buffer

Ranked by overlap in audience and networks.

All Buffer alternatives

01Publer

Social media scheduling, collaboration, and analytics

Cheaper entry at $5 per month against $6. Adds Telegram. Also built for creators and small business.

$5/mo Free plan API MCP 12 networks

02Metricool

Social media analytics, planning, and reporting

Also built for creators and small business.

$22/mo Free plan API MCP 10 networks

03SocialBu

Schedule, automate, and manage social media

Adds Reddit. Also built for creators and small business.

$29/mo Free plan API MCP 12 networks

04Simplified

AI design, writing, and social scheduling suite

Free to start; Buffer starts at $6 per month. Adds Reddit, Telegram and Snapchat. Also built for creators and small business.

Free Free plan API MCP 14 networks

Also read: Buffer alternative for AI-first social scheduling.

Buffer questions

How much does Buffer cost?

Buffer has a free plan. Paid plans start at $6 per month. 14-day free trial.

Does Buffer have a free plan?

Yes. Buffer offers a free plan. Monthly-billing entry prices shown; paid plans are priced per channel. Annual billing is lower.

Which social networks does Buffer support?

Buffer supports X (Twitter), LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest and Google Business Profile.

Does Buffer have an API?

Yes. Buffer documents a public API at https://developers.buffer.com/.

What are the best alternatives to Buffer?

Based on audience and network overlap: Publer, Metricool and SocialBu. See the full Buffer alternatives page.

Sources checked 2026-09-03: