Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Planable
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $33 for Planable.
- Both have a free plan.
- Metricool supports 10 of the 16 networks tracked here. Planable supports 9.
- Only Metricool supports Bluesky.
- Both offer a documented public API.
- Metricool and Planable ship an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Metricool also leans toward creators and small business.
- Planable also leans toward teams.
- On G2, Metricool rates 4.5 from 167 reviews and Planable rates 4.6 from 141 reviews.
Side by side
| Metricool | Planable | |
|---|---|---|
| Starting price | $22/mo | $33/mo |
| Free plan | Yes | Yes |
| Free trial | Not listed | Not listed |
| Networks | 10 of 16 | 9 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Teams |
| G2 rating | 4.5 (167) | 4.6 (141) |
| Founded | 2015 | 2016 |
| Headquarters | Madrid, Spain | New York, United States |
Network support
| Network | Metricool | Planable |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Planable |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Not advertised |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Yes | Not advertised |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Planable
| Free | Free | First 50 posts free with no time limit |
| Basic | $33/mo | Core workspace collaboration and publishing |
| Pro | $56/mo | More workspaces and approval capabilities |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Planable strengths
- Strong approval flows
- Unlimited users on paid plans
- Visual collaboration
Planable limits
- Analytics and inbox may be add-ons
- Workspace-based pricing
Metricool vs Planable questions
Is Metricool cheaper than Planable?
Metricool has a free plan. Paid plans start at $22 per month. Planable has a free plan. Paid plans start at $33 per month.
Which supports more social networks, Metricool or Planable?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Planable supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business.
Does Metricool or Planable have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Planable: https://api.planable.io/api/v1/docs.
Can an AI agent use Metricool or Planable?
Metricool and Planable documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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