Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Sendible
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $29 for Sendible.
- Metricool has a free plan. Sendible does not.
- Metricool supports 10 of the 16 networks tracked here. Sendible supports 9.
- Only Metricool supports Bluesky.
- Both offer a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Metricool also leans toward creators and small business.
- Sendible also leans toward teams.
- On G2, Metricool rates 4.5 from 167 reviews and Sendible rates 4.5 from 886 reviews.
Side by side
| Metricool | Sendible | |
|---|---|---|
| Starting price | $22/mo | $29/mo |
| Free plan | Yes | No |
| Free trial | Not listed | 14 days |
| Networks | 10 of 16 | 9 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Teams |
| G2 rating | 4.5 (167) | 4.5 (886) |
| Founded | 2015 | 2009 |
| Headquarters | Madrid, Spain | Not published |
Network support
| Network | Metricool | Sendible |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Sendible |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Sendible
| Creator | $29/mo | Core publishing and monitoring for one user |
| Traction | $89/mo | More users, profiles, and collaboration |
| White Label | $240/mo | Agency publishing and reporting |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Sendible strengths
- Agency reporting
- White-label options
- RSS automation
Sendible limits
- Agency-oriented pricing
- Some features require higher tiers
Metricool vs Sendible questions
Is Metricool cheaper than Sendible?
Metricool has a free plan. Paid plans start at $22 per month. Sendible has no free plan. Paid plans start at $29 per month.
Which supports more social networks, Metricool or Sendible?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Sendible supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business.
Does Metricool or Sendible have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Sendible: see website.
Can an AI agent use Metricool or Sendible?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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