Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs SocialPilot
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $30 for SocialPilot.
- Metricool has a free plan. SocialPilot does not.
- Metricool supports 10 of the 16 networks tracked here. SocialPilot supports 11.
- Only Metricool supports Bluesky.
- Only SocialPilot supports Reddit and Telegram.
- Both offer a documented public API.
- Metricool and SocialPilot ship an MCP server so AI agents can operate the scheduler directly.
- Both target agencies and small business.
- Metricool also leans toward creators.
- SocialPilot also leans toward teams.
- On G2, Metricool rates 4.5 from 167 reviews and SocialPilot rates 4.5 from 765 reviews.
Side by side
| Metricool | SocialPilot | |
|---|---|---|
| Starting price | $22/mo | $30/mo |
| Free plan | Yes | No |
| Free trial | Not listed | 14 days |
| Networks | 10 of 16 | 11 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Small business, Teams |
| G2 rating | 4.5 (167) | 4.5 (765) |
| Founded | 2015 | 2014 |
| Headquarters | Madrid, Spain | Not published |
Network support
| Network | Metricool | SocialPilot |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | Yes | |
| Telegram | No | Yes |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | SocialPilot |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
SocialPilot
| Standard | $30/mo | Core scheduling for one user |
| Premium | $50/mo | More accounts and users |
| Ultimate | $100/mo | Agency collaboration and reporting |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
SocialPilot strengths
- Bulk scheduling
- Agency tools
- White-label reporting
SocialPilot limits
- Feature access varies by plan
- Pricing scales with accounts and users
Metricool vs SocialPilot questions
Is Metricool cheaper than SocialPilot?
Metricool has a free plan. Paid plans start at $22 per month. SocialPilot has no free plan. Paid plans start at $30 per month.
Which supports more social networks, Metricool or SocialPilot?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. SocialPilot supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest, Google Business, Reddit and Telegram.
Does Metricool or SocialPilot have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. SocialPilot: https://www.socialpilot.co/api.
Can an AI agent use Metricool or SocialPilot?
Metricool and SocialPilot documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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