Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Vista Social
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $29 for Vista Social.
- Metricool has a free plan. Vista Social does not.
- Metricool supports 10 of the 16 networks tracked here. Vista Social supports 11.
- Only Vista Social supports Reddit.
- Both offer a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Metricool also leans toward creators and small business.
- Vista Social also leans toward enterprise and teams.
- On G2, Metricool rates 4.5 from 167 reviews and Vista Social rates 4.8 from 613 reviews.
Side by side
| Metricool | Vista Social | |
|---|---|---|
| Starting price | $22/mo | $29/mo |
| Free plan | Yes | No |
| Free trial | Not listed | 14 days |
| Networks | 10 of 16 | 11 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Enterprise, Teams |
| G2 rating | 4.5 (167) | 4.8 (613) |
| Founded | 2015 | 2021 |
| Headquarters | Madrid, Spain | Not published |
Network support
| Network | Metricool | Vista Social |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | Yes | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Vista Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Not advertised |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Vista Social
| Professional | $29/mo | Publishing and analytics for professionals |
| Advanced | $79/mo | More users, profiles, and collaboration |
| Enterprise | Contact sales | Custom enterprise capabilities |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Vista Social strengths
- Unified engagement and reviews
- Link-in-bio tool
- Approval and bulk scheduling
Vista Social limits
- Higher tiers needed for advanced listening
- Monthly pricing is higher than annual
Metricool vs Vista Social questions
Is Metricool cheaper than Vista Social?
Metricool has a free plan. Paid plans start at $22 per month. Vista Social has no free plan. Paid plans start at $29 per month.
Which supports more social networks, Metricool or Vista Social?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Vista Social supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest, Google Business and Reddit.
Does Metricool or Vista Social have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Vista Social: see website.
Can an AI agent use Metricool or Vista Social?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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