Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Sprout Social
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Metricool is the cheaper entry point at $22 per month, against $79 for Sprout Social.
- Metricool has a free plan. Sprout Social does not.
- Metricool supports 10 of the 16 networks tracked here. Sprout Social supports 9.
- Only Metricool supports Google Business.
- Both offer a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies.
- Metricool also leans toward creators and small business.
- Sprout Social also leans toward enterprise and teams.
- On G2, Metricool rates 4.5 from 167 reviews and Sprout Social rates 4.4 from 3928 reviews.
Side by side
| Metricool | Sprout Social | |
|---|---|---|
| Starting price | $22/mo | $79/mo |
| Free plan | Yes | No |
| Free trial | Not listed | 30 days |
| Networks | 10 of 16 | 9 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Enterprise, Teams |
| G2 rating | 4.5 (167) | 4.4 (3928) |
| Founded | 2015 | 2010 |
| Headquarters | Madrid, Spain | Chicago, United States |
Network support
| Network | Metricool | Sprout Social |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | No |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Sprout Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Not advertised |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Yes | Not advertised |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Sprout Social
| Essentials | $79/mo | Publishing across five profiles and collaborative calendar |
| Standard | $199/mo | Smart Inbox, monitoring, and review management |
| Professional | $299/mo | Unlimited profiles, competitor insights, and approvals |
| Advanced | $399/mo | API access, sentiment analysis, and advanced reporting |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Sprout Social strengths
- Deep analytics
- Smart Inbox
- Enterprise capabilities
Sprout Social limits
- High per-user cost
- Advanced features are expensive
Metricool vs Sprout Social questions
Is Metricool cheaper than Sprout Social?
Metricool has a free plan. Paid plans start at $22 per month. Sprout Social has no free plan. Paid plans start at $79 per month.
Which supports more social networks, Metricool or Sprout Social?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Sprout Social supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube and Pinterest.
Does Metricool or Sprout Social have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Sprout Social: https://sproutsocial.com/pricing/.
Can an AI agent use Metricool or Sprout Social?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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