Metricool
Social media analytics, planning, and reporting
Head to head, verified 2026-09-03
Metricool vs Zoho Social
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Zoho Social is the cheaper entry point at $10 per month, against $22 for Metricool.
- Both have a free plan.
- Metricool supports 10 of the 16 networks tracked here. Zoho Social supports 11.
- Only Zoho Social supports Mastodon.
- Both offer a documented public API.
- Metricool ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies and small business.
- Metricool also leans toward creators.
- Zoho Social also leans toward teams.
Side by side
| Metricool | Zoho Social | |
|---|---|---|
| Starting price | $22/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | Not listed | 15 days |
| Networks | 10 of 16 | 11 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Small business, Teams |
| G2 rating | 4.5 (167) | Not listed |
| Founded | 2015 | 2016 |
| Headquarters | Madrid, Spain | Chennai, India |
Network support
| Network | Metricool | Zoho Social |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | No | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Metricool | Zoho Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Yes |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Metricool
| Free | Free | Limited brands, planning, and analytics |
| Starter | $22/mo | More brands, scheduling, analytics, and reports |
| Advanced | $54/mo | More brands and advanced capabilities |
Zoho Social
| Standard | $10/mo | 1 brand and 1 team member |
| Professional | $30/mo | Advanced features |
| Premium | $40/mo | 1 brand and 3 team members |
Strengths and limits
Metricool strengths
- Strong analytics
- Free tier
- Reporting for agencies
Metricool limits
- Advanced analytics are tier-dependent
- Brand limits vary by plan
Zoho Social strengths
- Zoho CRM ecosystem integration
- Affordable entry tier
- Analytics and reporting
Zoho Social limits
- Free plan is limited
- Interface may feel complex
- Some mobile functionality differs from desktop
Metricool vs Zoho Social questions
Is Metricool cheaper than Zoho Social?
Metricool has a free plan. Paid plans start at $22 per month. Zoho Social has a free plan. Paid plans start at $10 per month.
Which supports more social networks, Metricool or Zoho Social?
Metricool supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube, Pinterest and Google Business. Zoho Social supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest and Google Business.
Does Metricool or Zoho Social have an API?
Both publish API documentation. Metricool: https://help.metricool.com/. Zoho Social: https://www.zoho.com/social/api/.
Can an AI agent use Metricool or Zoho Social?
Metricool documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
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