Later
Visual social marketing and scheduling for brands and creators
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Publer is the cheaper entry point at $5 per month, against $18.75 for Later.
- Publer has a free plan. Later does not.
- Later supports 8 of the 16 networks tracked here. Publer supports 12.
- Only Later supports Snapchat.
- Only Publer supports X, Bluesky, Mastodon, Google Business and Telegram.
- Only Publer offers a documented public API.
- Publer ships an MCP server so AI agents can operate the scheduler directly.
- Both target creators and small business.
- Later also leans toward teams.
- Publer also leans toward agencies.
- On G2, Later rates 4.5 from 308 reviews and Publer rates 4.7 from 486 reviews.
Side by side
| Later | Publer | |
|---|---|---|
| Starting price | $18.75/mo | $5/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 14 days |
| Networks | 8 of 16 | 12 of 16 |
| Public API | Not published | Yes |
| MCP server | Not documented | Yes |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Creators, Small business, Teams | Agencies, Creators, Small business |
| G2 rating | 4.5 (308) | 4.7 (486) |
| Founded | 2014 | 2012 |
| Headquarters | Not published | Tirana, Albania |
Network support
| Network | Later | Publer |
|---|---|---|
| X (Twitter) | No | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Mastodon | No | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | No | Yes |
| No | No | |
| Telegram | No | Yes |
| Discord | No | No |
| Snapchat | Yes | No |
| Tumblr | No | No |
Features
| Feature | Later | Publer |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Yes |
| Link in bio | Yes | Yes |
| Mobile app | Yes | Yes |
| White label | Not advertised | Yes |
| Team collaboration | Yes | Yes |
Plans
Later
| Starter | $18.75/mo | One social set and core planning and scheduling |
| Growth | $37.50/mo | More social sets, collaboration, analytics, and publishing |
| Advanced | $82.50/mo | Advanced team and analytics capabilities |
Publer
| Free | Free | Up to three social accounts and limited scheduling |
| Professional | $5/mo | Unlimited scheduling and all supported networks |
| Business | $10/mo | AI, analytics, reports, and team collaboration |
Strengths and limits
Later strengths
- Strong visual planner
- Link-in-bio tools
- Broad visual-network support
Later limits
- Some plans limit posts or profiles
- Visual-first workflow may not fit every team
Publer strengths
- Low entry price
- Broad network support
- Bulk scheduling
Publer limits
- Extra accounts increase cost
- Advanced reporting is plan-dependent
Later vs Publer questions
Is Later cheaper than Publer?
Later has no free plan. Paid plans start at $18.75 per month. Publer has a free plan. Paid plans start at $5 per month.
Which supports more social networks, Later or Publer?
Later supports LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Snapchat. Publer supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest, Google Business and Telegram.
Does Later or Publer have an API?
Publer has a documented public API. Later does not document one.
Can an AI agent use Later or Publer?
Publer documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
Keep comparing
Later alternativesranked list Publer alternativesranked list Agorapulse vs Later$79/mo vs $18.75/moBuffer vs Later$6/mo vs $18.75/moHootsuite vs Later$99/mo vs $18.75/moLater vs Loomly$18.75/mo vs $42/moLater vs Metricool$18.75/mo vs $22/moLater vs Planable$18.75/mo vs $33/moLater vs Postiz$18.75/mo vs $29/moLater vs Sendible$18.75/mo vs $29/mo