Loomly
Social media calendar and collaboration platform
Head to head, verified 2026-09-03
Loomly vs Sprout Social
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Loomly is the cheaper entry point at $42 per month, against $79 for Sprout Social.
- Loomly supports 9 of the 16 networks tracked here. Sprout Social supports 9.
- Only Loomly supports Google Business.
- Only Sprout Social supports Bluesky.
- Only Sprout Social offers a documented public API.
- Both target agencies and teams.
- Loomly also leans toward small business.
- Sprout Social also leans toward enterprise.
- On G2, Loomly rates 4.6 from 180 reviews and Sprout Social rates 4.4 from 3928 reviews.
Side by side
| Loomly | Sprout Social | |
|---|---|---|
| Starting price | $42/mo | $79/mo |
| Free plan | No | No |
| Free trial | 15 days | 30 days |
| Networks | 9 of 16 | 9 of 16 |
| Public API | Not published | Yes |
| MCP server | Not documented | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Small business, Teams | Agencies, Enterprise, Teams |
| G2 rating | 4.6 (180) | 4.4 (3928) |
| Founded | 2016 | 2010 |
| Headquarters | Los Angeles, United States | Chicago, United States |
Network support
| Network | Loomly | Sprout Social |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Mastodon | No | No |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | No |
| No | No | |
| Telegram | No | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Loomly | Sprout Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Not advertised | Not advertised |
| Link in bio | Not advertised | Not advertised |
| Mobile app | Yes | Yes |
| White label | Yes | Not advertised |
| Team collaboration | Yes | Yes |
Plans
Loomly
| Base | $42/mo | Core calendar, publishing, and collaboration |
| Standard | $80/mo | More users, accounts, and workflows |
| Advanced | $175/mo | Advanced collaboration and analytics |
Sprout Social
| Essentials | $79/mo | Publishing across five profiles and collaborative calendar |
| Standard | $199/mo | Smart Inbox, monitoring, and review management |
| Professional | $299/mo | Unlimited profiles, competitor insights, and approvals |
| Advanced | $399/mo | API access, sentiment analysis, and advanced reporting |
Strengths and limits
Loomly strengths
- Clear content calendar
- Approval workflow
- Team collaboration
Loomly limits
- Higher tiers needed for larger teams
- Pricing scales by social accounts
Sprout Social strengths
- Deep analytics
- Smart Inbox
- Enterprise capabilities
Sprout Social limits
- High per-user cost
- Advanced features are expensive
Loomly vs Sprout Social questions
Is Loomly cheaper than Sprout Social?
Loomly has no free plan. Paid plans start at $42 per month. Sprout Social has no free plan. Paid plans start at $79 per month.
Which supports more social networks, Loomly or Sprout Social?
Loomly supports X, LinkedIn, Instagram, Facebook, Threads, TikTok, YouTube, Pinterest and Google Business. Sprout Social supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, TikTok, YouTube and Pinterest.
Does Loomly or Sprout Social have an API?
Sprout Social has a documented public API. Loomly does not document one.
Can an AI agent use Loomly or Sprout Social?
Neither documents an MCP server. Hey Tasky is built for agent-operated scheduling with a human review step, and is in early access.
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