Publer
Social media scheduling, collaboration, and analytics
Head to head, verified 2026-09-03
Publer vs Zoho Social
Price, free plans, the 16 networks we track, API and MCP support, and pros and cons, side by side. All numbers come from the vendors' own pages.
The short version
Generated from the data, not from opinion. Each line is a fact you can check on the profile pages.
- Publer is the cheaper entry point at $5 per month, against $10 for Zoho Social.
- Both have a free plan.
- Publer supports 12 of the 16 networks tracked here. Zoho Social supports 11.
- Only Publer supports Telegram.
- Both offer a documented public API.
- Publer ships an MCP server so AI agents can operate the scheduler directly.
- Both target agencies and small business.
- Publer also leans toward creators.
- Zoho Social also leans toward teams.
Side by side
| Publer | Zoho Social | |
|---|---|---|
| Starting price | $5/mo | $10/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 15 days |
| Networks | 12 of 16 | 11 of 16 |
| Public API | Yes | Yes |
| MCP server | Yes | Not documented |
| Open source | No | No |
| Self hosted | No | No |
| Best for | Agencies, Creators, Small business | Agencies, Small business, Teams |
| G2 rating | 4.7 (486) | Not listed |
| Founded | 2012 | 2016 |
| Headquarters | Tirana, Albania | Chennai, India |
Network support
| Network | Publer | Zoho Social |
|---|---|---|
| X (Twitter) | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business Profile | Yes | Yes |
| No | No | |
| Telegram | Yes | No |
| Discord | No | No |
| Snapchat | No | No |
| Tumblr | No | No |
Features
| Feature | Publer | Zoho Social |
|---|---|---|
| Scheduling | Yes | Yes |
| Visual calendar | Yes | Yes |
| Analytics | Yes | Yes |
| Unified inbox | Yes | Yes |
| AI writing | Yes | Yes |
| Approval workflow | Yes | Yes |
| Bulk upload | Yes | Yes |
| RSS automation | Yes | Yes |
| Link in bio | Yes | Not advertised |
| Mobile app | Yes | Yes |
| White label | Yes | Yes |
| Team collaboration | Yes | Yes |
Plans
Publer
| Free | Free | Up to three social accounts and limited scheduling |
| Professional | $5/mo | Unlimited scheduling and all supported networks |
| Business | $10/mo | AI, analytics, reports, and team collaboration |
Zoho Social
| Standard | $10/mo | 1 brand and 1 team member |
| Professional | $30/mo | Advanced features |
| Premium | $40/mo | 1 brand and 3 team members |
Strengths and limits
Publer strengths
- Low entry price
- Broad network support
- Bulk scheduling
Publer limits
- Extra accounts increase cost
- Advanced reporting is plan-dependent
Zoho Social strengths
- Zoho CRM ecosystem integration
- Affordable entry tier
- Analytics and reporting
Zoho Social limits
- Free plan is limited
- Interface may feel complex
- Some mobile functionality differs from desktop
Publer vs Zoho Social questions
Is Publer cheaper than Zoho Social?
Publer has a free plan. Paid plans start at $5 per month. Zoho Social has a free plan. Paid plans start at $10 per month.
Which supports more social networks, Publer or Zoho Social?
Publer supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest, Google Business and Telegram. Zoho Social supports X, LinkedIn, Instagram, Facebook, Threads, Bluesky, Mastodon, TikTok, YouTube, Pinterest and Google Business.
Does Publer or Zoho Social have an API?
Both publish API documentation. Publer: https://docs.publer.io/. Zoho Social: https://www.zoho.com/social/api/.
Can an AI agent use Publer or Zoho Social?
Publer documents an MCP server or agent integration. Hey Tasky is built around that workflow, with a review step before anything publishes.
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